Templates for social media content for a new herbal supplement brand. The designs are created under art direction of Joshua Breidenbach, following the visual brand identity done by Rice Creative.
Social media strategy for Starbucks in time of their major expansion in Vietnam. Orchestrated highly engaging local campaigns such as, "Moments of Connection". These campaigns focused on integrating the online and offline experience and are parts of Starbucks' first global campaign, "Meet Me at Starbucks".
Role: Strategist, Art Direction, (occasionally) Model
Mommycoach (now Parentify)
MommyCoach is a platform that connects parents with a network of independent coaches accross America. The product aims to empower the new genaration of parents with trustworthy and instantaneous information on health, fitness, nutritions, parenting and small business management.
Role: Strategy, Community Management and Content Curation
My Model Management: M3 Beauty App
This app is conceived when I worked with Thomas Zeumer, who discovered and managed some of the world's top supermodels like Heidi Klum, Claudia Schiffer, Eva Herzigova & the likes. We recognized a new generation of entrepreneural models and created an app, that provides the necessary tools for them to take the rein of their own career. I designed the original iOS app, which later became the model for the Andriod app.
Role: UX/UI Design Lead
Designing MommyCoach website is more than just a landing page. It is designing the user interface for an original product that entails listing, categorizing, transactions and video chat. It is an one-stop-shop for all parental inquiries. Keeping in mind the unique needs of both the parents and the coaches is critical in thhe design process.
Role: UX/UI Design
Plago is Vietnam's leading distributor of high quality and educational toys. I joined art director Laurie Millotte to craft a new brand strategy and image that can better communicate Plago's values and position in the market.
Role: Research, Strategy
Rebranding of the model agency based in NYC. To signify the company's new vision, I created a dynamic logo and incorporate this into all of the company digital assets.
Role: Logo Design
Laura & Jeff's Wedding Invitation
Quan & Thuy's Invitation
Role: Lettering, Design, Photography
"Tra delivers work of great quality, on time and on budget. She always goes the extra mile, insuring the process goes smoothly and achieves outstanding results."
- LAURIE MILLOTTE, INDEPENDENT CREATIVE DIRECTOR
"You had an effect here. The Tra effect!”
- JOSHUA BREIDENBACH, CO-FOUNDER & CREATIVE DIRECTOR, RICE CREATIVE
"Anyone that works with her will benefit from her broad knowledge, humor, wit, managing skills, and artistic talent. Very easy to get along with, she has that charm of connecting with people from varied positions and races and making their day.Tra excels in art-related work: She draws, colors, makes graphic designs, and churns out poignant witty writing. Definitely one to rely on for quality and creativity."
VY DOAN, SOCIAL MEDIA EXECUTIVE, EDELMAN
"The balance of her solid and exceptional design skills, ability to take direction, while giving genuine creative feedback, made her a fundamental member of the team & a pleasure to work with. Tra’s innovative ideas contributed greatly to our company’s APP, website, and other projects. She was an integral part of the successful launch of the APP ‘M3 Beauty’. Tra consistently delivered work/projects on time and completed diligently."
ALEXANDRA ZEUMER, PRESIDENT, Z MANAGEMENT
"Tra consistently demonstrated superior technological knowledge and teaching ability.Tra can be counted on to pay close attention to details as well as understand the broader implications of her work.”
- ROBERT BEUTNER, DIGITAL LEARNING CONSULTANT, HWS COLLEGES
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